How does technical SEO work?
Don’t want to hire a technical SEO agency and still want to understand the basics?
Well, we have this little introduction to the technical world of SEO, trying to keep it as simple as possible.
Increasing the ranking of a website through technical SEO involves improving its technical aspects. Technical optimization is the process of making a website faster, easier to crawl, and easier for search engines to understand.
On-page SEO involves improving the elements of your website in order to rank higher. Technical SEO is part of this process. The concept of on-page SEO is the contrary of off-page SEO, which involves spreading the word about a website through other methods.
Technical SEO: Why is it Important?
It is possible to have a great site with great content.
However, what if the technical SEO of your website is incorrect?
You will not rank then.
Search engines like Google, Bing, and Yahoo must be able to locate, index, and render your website’s pages.
That’s just the tip of the iceberg. The fact that Google indexes your entire site’s content does not mean you are done.
Due to the fact that your site must be mobile-responsive, secure, original, load quickly, among other things, to be truly optimized for technical SEO.
However, that does not mean your technical SEO should be flawless in order to rank. Not at all.
You have a better chance of ranking your content if you make it easier for Google to access it.
What are the benefits of optimizing your site technically?
The best results for users are important to Google and other search engines. Hence, Google crawls and evaluates web pages according to a variety of factors.
A page’s loading speed is a factor that relates to the user’s experience. A variety of factors help search engines understand what your page is about. Structured data is one of them.
Thus, crawling and understanding your website is enhanced by improving technical aspects. You might experience a higher ranking or even richer results if you are successful in this.
Read More: Hiring An SEO Team – 5 Things To Consider
Additionally, you can also lose money if you make errors on your website. If you add a trailing slash to your robots.txt file in the wrong place, you won’t be the first person to block search engines altogether from crawling your site.
It’s a misconception that you should try to please search engines just by focusing on technical details. To be effective, your website must work for your users in the first place – it must operate quickly, clearly, and easily. In many cases, solid technical foundations result in a better user and search engine experience.
A technically optimized website should have the following characteristics.
It is easy for search engine bots to crawl a technically sound website that is fast for users. When technical services are properly implemented, search engines are better able to understand the purpose of a site, and duplicate content won’t cause confusion. Further, it doesn’t redirect search engine users and visitors to dead ends by displaying broken links.