Controlling the information about your company and how it relates to the public is an important part of marketing. A company’s economic progress is one of the most important elements in creating a sustainable business model.
While public relations is a part of marketing, it is a completely separate category with specific variables that are unique to its role. Confusing the two is an easy mistake to make, but it can also be bad for business. In this article, you’ll find more information about how to properly contend with the differences in public relations and marketing and how you should go about professionally representing your company.
Wikipedia
Wikipedia for CEOs is an excellent platform to get in-depth information about a myriad of topics. For CEOs and other professionals, it can be a great tool for expanding your professional profile, networking, and getting information about your accomplishments, as well as that of your company.
This information is often helpful to many different people that you may come into contact with in your life including, but not limited to colleagues, potential clients, customers, and employees. However, for people new to the platform, understanding how Wikipedia works and what information you do have control over can be quite difficult.
In many instances, CEOs will task their employees to market their Wikipedia page to favorably reflect their information, but as Wikipedia acts as a platform for non-competitive and straightforward information, the available information generally should not be edited unless it is incorrect, mislabeled, or wrong information.
While the information available on Wikipedia may not always be good for business, it is part of a network of information in which information is easily accessible, non-partisan, and objective. It is not meant to be marketing material for a CEO or company, nor is it meant to only maintain positive information.
This can be upsetting to many people with information on Wikipedia that they may not find valuable for their company, but the information contained within is considered a source of valuable, objective, and accessible knowledge.
The Psychology Behind PR
Public Relations, defined as a company that relates to the public and is generally considered to be a subsect of marketing, is one of the most important parts of creating a dimensional and variable relationship with the public that accurately depicts the objectives of your company.
Everything from scandals to bad press is your public relations. However, the way in which the public as a whole, or in their specific community views you is an important part of understanding your company’s place within a specific market. How you communicate with the public, what your brand stands for, and how you interact with the public are all parts of a more complex and deeply complex network of information that contains within it the psychology of the public, the news and media, and the advertising standards and practices.
In general, the way in which a company is viewed by the masses can have a dramatic effect on the ultimate success and sustainability of your business knowledge. While all these different variables intersect, they should also be maintained and evaluated individually so that you can develop a better and more fruitful relationship with the scores of the public that your company may be dealing with.
Crisis Management
In most cases, public relations experts, professionals, and employees work their hardest in times of crisis. While maintaining an appropriate public image is important for any company, the majority of work in public relations is done when there are issues that a company is facing with the public.
In order to properly contend with these issues, it is important to understand and justify a proper response, which is where public relations specialists come into the frame. Navigating a public scandal or issue is no easy task, as your response, especially in the public eye is one of the most important ways to frame your response as a company.
How you respond matters, and public relations experts consider the different narratives, your target markets, your investors and shareholders, as well as the larger view of your company by assessing the risk present in your response and how to properly handle it.
This is done by many different means, but by studying the public response from other companies dealing with similar issues, how the attention from the public can work for or against your company, and the many ways to create a sustainable model of interaction with the public, relations experts understand how important it is to create a meaningful response specified to the crisis and the other people and entities involved.
