A crucial channel of digital marketing is your company’s official website. And almost every modern website has a dedicated blog section. This is where a company produces content and keeps in touch with prospective customers. It’s like a journal, accessible to every website visitor.
Blogs drive traffic to your site and capture the attention of your target audience, especially if they offer valuable information to visitors. Yet, posting content relevant to your business isn’t enough to drive traffic. What you have to do is publish SEO-optimized content.
Search engine optimization (SEO) is paramount in increasing your company website’s visibility (and readability) for prospects entering your site through search engines. But that’s not that easy unless you know a few tricks and tips. We’ll share with you in this article.
Let’s dive in!
Table of Contents
What Is SEO?
Search Engine Optimization optimizes your content so that you can reach your target audience by ranking higher on search engine result pages. Simply put, SEO helps users find what they’re looking for in search engines, such as Google, Bing, and DuckDuckGo, to name a few.
By implementing the best SEO practices, you can deconstruct Google’s complex algorithms and boost your organic traffic beyond expectation. Yet there are over 200 ranking factors that you might have to consider when SEO optimizing your content. So, studying them seems like a bright idea.
SEO is a journey of building a close and understanding relationship between your site and search engines. In other words, it’s a complex term for the methods that ensure the visibility of your content. SEO’s sole intention is to increase your non-paid ranking in search results.
When a user searches for a service or a product, there are two types of search results that appear on SERPs (search engine result pages); paid and non-paid results. Non-paid results, also known as organic results, are boosted entirely by SEO.
Why Do You Need SEO
SEO Tip #1. Keywords
Keywords are the words prospective customers type on search engines based on search queries. As people type the keywords, Google, for example, shows a list of relevant websites related to the topic they typed. Yet, many things determine the search results, from the user’s location, date, world events, and search history. In fact, nobody knows how to manipulate Google’s algorithm, which is updated regularly.
Keywords are the core of SEO. Blogs that know how to use keywords and have the best keyword stuffing rank higher than others. Also, remember there are many places to place keywords. For example:
- Headings and subheadings
- Main text
- Meta descriptions
That said, if you try to mislead prospects or provide fake information, visitors will most likely leave your website, thus increasing the bounce rate. When this happens, your rank goes down. So, before writing a blog or a landing page, use relevant SEO tools to conduct successful keyword research. And you don’t have to include every relevant keyword in your content. Instead, target the keywords your prospective consumers are using when searching for servers similar to the ones you’re offering.
If you want to save time from conducting SEO keyword research, you can reach out to a competent and dedicated SEO optimization and content writing solution.
SEO Tip #2. Mobile-Friendly Content
Considering more and more consumers access the Web from mobile devices, optimizing your site or blogs for mobile usage seems smart. In fact, if you search for the same keywords or topic on a PC, laptop, or mobile device, the SERPs (search engine page results) might appear different. This is because Google’s algorithm is inclined towards mobile websites. This has been a constant requirement since 2015 when the Penguin algorithm update rolled.
So, ensure your blog is mobile-friendly to boost traffic and user engagement as you focus on improving your website’s design, the way you write and express your content, as well as SEO optimization.
SEO Tip #3. Readability
You don’t want users to get lost while reading your content. Unfortunately, there are many occasions when a blog post or article has low readability, making it difficult to read and understand. Readability refers to how easily you can read a text.
Improving the readability of your write-ups helps you hold the readers’ attention and engage them. Hence, jargon, long and complicated sentences, grammar errors, and useless details harm readability, turning off readers.
The thing is, even if your blog is SEO-friendly, it doesn’t mean it’s devoid of low readability. Use tools to assess readability, such as Grammarly or the Hemingway App, or hire professional content writers to do the work for you. Just remember, the higher the readability of your texts is, the better your chances to engage and convert your prospects.
SEO Tip #4. Meta Descriptions
Lots of people ignore the power of meta descriptions in SEO. These are the 60-160 characters’ descriptions that appear below a search result in Google. To put it another way, meta descriptions describe what the blue link is about.
Of course, the meta description of your website or blog post has to be compelling so people will click on it. You must customize it to give Google users an accurate definition of your site. Keep in mind that you can add keywords to your meta descriptions to increase your page’s ranking in the search results. Adding primary keywords in your URL is recommended, too, as the SEO benefits are paramount.
SEO Tip #5. SEO Optimization of Previous Content
If previously written content doesn’t appear in the SERPs, it doesn’t mean it should be deleted. You can still use it. All you need to do is to update it to be relevant in the present context and SEO optimize it.
In reality, your previous blogs are as important as your current ones. Just update them to be relevant, and Google will pick them up and include them in search results. On top of that, if you have SEO optimization tactics in place, you can even place the top of the SERPs. But, you’d have to adhere to some demands first, such as having published content of at least 1,000 words or more that is keyword-relevant.
So, don’t forget to update your content frequently with the latest information about Google’s algorithm to ensure it stays relevant and drives traffic to your site.
If previously written content doesn’t appear in the SERPs, it doesn’t mean it should be deleted. You can still use it. What you have to do is to update it to be relevant in the present context and SEO optimize it.
To be effective in your SEO optimization, you need to be consistent with the above tactics. SEO isn’t a one-time thing. On the contrary, it requires consistency and being up-to-date with the changes in search engine algorithms. So, take SEO seriously and strategize accordingly.