E-Commerce retail sales are projected to grow up to $6.5 trillion by the end of 2022. Just imagine getting a slice of this pie. Ecommerce marketers will try everything to have their share of the economy.
Marketing your business on an eCommerce platform needs determination. It includes testing, tweaking ad campaigns, optimizing your pages for conversion, perfecting your content strategy, and putting the right budget into the right tactic.
If you are running an online store, the good news is that the eCommerce industry is in your favor.
- eCommerce sales were $4.5 trillion in 2021 and are expected to increase 23% year by year.
- 4 out of 10 purchases made are done using only online channels.
If you see these numbers, you will agree that these numbers are seriously crazy. With the rise of consumers using only online platforms for their shopping.
Online shoppers are increasing in demand. That means marketers need to develop strategies, a conversion funnel, and processing to make the most out of this market.
Table of Contents
What Is eCommerce Marketing?
Ecommerce marketing is all about promoting your online store using the digital medium. This includes SEO, content marketing, Search engine marketing, and paid campaigns.
Ecommerce marketing uses digital marketing strategies to boost their brand before their competitors.
Here are a few things businesses want to achieve with eCommerce marketing.
- Educate consumers about the new products.
- Generate brand awareness.
- Drive traffic.
- Increase the traffic.
- Bring more leads into the Conversion funnel.
- Boost sales.
Top eCommerce Marketing Strategies To Follow In 2022
Ecommerce marketing requires an omnichannel approach, with some channels performing better than the other channels. Here are the top strategies you need to follow.
Search Engine Optimization
Search engine optimization is a long-term strategy to get quality rests for your eCommerce business. SEO includes optimizing their landing pages and following the right content strategy for an eCommerce business.
- On-page optimization.
- Keyword tags.
- Internal linking.
- Site speed.
- URL structure.
In addition, you must also ensure that you are publishing quality articles to attract organic traffic to your website.
Email marketing is still one of the best eCommerce marketing strategies. Using software tools like Mailchimp, MailerLite, or Omni send, you can customize emails for your customers and offer personalized deals.
When it comes to eCommerce email marketing, there are many strategies that can be rolled out. For instance, you can automate your emails for new users visiting your website for an abandoned cart and make them remind them to resume their shopping.
You can download the email marketing software from The PirateBay and start with an email marketing campaign.
Social Media Marketing
Today, everyone spends their free time on social media, scrolling down the news feeds. By leveraging social media platforms, you can increase the following.
- Manage your reputation online.
- Increase engagement with your customers.
- Customize ads based on customer interests.
- Target relevant audiences for your business.
Like any marketing campaign, a social media marketing campaign can also be divided into organic and paid.
Organic social media includes posting high-quality content and publishing updates on brands. On the other hand, paid social media campaigns to include creating custom images, video ads, and influencer marketing.
Retargeting is the strategy used to retain old customers or bring them back into the sales cycle. It is a process where marketers show text, banners, and social ads to their old customers and interact with them with newer products.
When users visit your eCommerce website, Google and Facebook can place a pixel on the users’ browsers and show them relevant ads.
These ads are basically paid for Cost-Per-Impressions. This is a great tactic used to target old customers who have already interacted with your business previously.
With online stores, you have more opportunities to make money. However, you need to have top-notch eCommerce marketing tactics to achieve that.
Marketing your online store doesn’t have to be shrouded in mystery. With the strategies we have mentioned above, you can plan effective marketing strategies for your eCommerce business.
If you want to know more about eCommerce marketing, you can reach out to us. We are more than happy to hold valuable discussions.
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