Unless a site is well-designed, its potential will remain to be developed. Competition is fierce, and businesses tend to underestimate the importance of a decent site with an intuitive design. This fact leads many websites to fail. The owner has no choice but to reinvest in website design and development in the future to salvage any resources.

Here are the five most common reasons websites fail and what you can do to avoid making mistakes when you develop and design one.

1. Slow speed

When we talk about the speed of a website, we mean how fast it loads in response to a request. Many sites fail because their pages are too slow to load. A slow site will deter your business prospects regardless of your product, service, or niche. Prospective customers will simply navigate away from it. Few people have the patience to wait more than two seconds for a site or page to load.

They have certain goals when they visit your site, usually to do research on a given service or product or to find something at a more affordable price.

Companies that prioritize page speed enjoy a series of benefits, including longer sessions and increased conversions. This means people spend more time on the website.


You can solve the speed issue in many ways. These include:

Fixing performance obstacles to improve your server response time
Compressing large images
Minimizing the number of 301s or redirects
Eliminating superfluous elements to reduce code like HTML, CSS
Using caching to minimize the frequency of browsers reloading pages

Choosing a web hosting plan that fulfills your business’ specific requirements is the simplest way to improve the site’s loading speed. Reliable hosting for a website guarantees it’s up and accessible 24/7.

2. Ignoring SEO

To marketers, the significance of SEO is evident, and they focus on SEO compliance. When you optimize your website for search engines, it’s easier for them to find, grasp, and index the content.

This will help you rank higher in online searches, and potential customers will find your site more quickly as well.


Designing an SEO strategy that works is complex and ongoing and centers on quality. It involves in-depth linking strategies, focused social media approaches, careful keyword research, and more. You can ensure SEO compliance in one or more of the following ways:

Optimizing images on the website
Adding image alt texts and meta tags
Correctly formatting your URLs
Structuring your web pages

3. Your site is not compatible with mobile

According to recent statistics, just over 62% of all web traffic in the world comes from mobile users today. You’re losing more than half of potential visitors and buyers if you fail to optimize your website for mobile users. Poor website navigation or slow loading speed on mobile devices will lead your business to lose a high number of potential leads.


Implementing responsive site design is the most effective way to make sure your site is fully optimized for mobile. A responsive site will recognize the device it’s being viewed on and adapt its layout to it.

4. Bad design

Web design is a crucial digital marketing component. A website selling products can be an extension of one’s physical store, so it’s not just the first point of contact between your company and your clients.

Providing seamless interaction is critical when it comes to solid web design. Visitors to your site should be able to move from one page to another unobstructed. The experience needs to be user-friendly rather than making the user think about what to click on next.

The following web design components can lead to a frustrating user experience and poor usability:

Inconsistent layout
Wrong color scheme
Clickable elements
Eccentric fonts


You can stop your site from failing and improve its design in the following ways:

Keep content clear by consistently updating it
Adjust colors for better readability
Make navigation easy
Place the navigation bar in a visible place
Make sure the site displays well on all devices
Change layout for improved usability

5. No proper call-to-action

A website without a proper call-to-action or CTA button is not helpful to you or your visitors. Without a clear CTA, your business website can’t generate enough sales or leads.

The best-designed websites place these buttons in visible areas to compel users to take some kind of action, whether it’s buying a product, filling out a contact form, or downloading marketing materials.


You must first establish what you want visitors to your site to do once there and add the CTA to every single page. Keep it clear and precise to promote conversion.

Read More – 4 Tips for Website Design Creating a Great User Experience (UX)


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Nicky known as Nicky Parker, I am a writer and an industrialist by profession. My age is 33 years. My aim is to gather the attention of the targeted audience without being boring and unexciting. I like to utilize the free time in writing my views and thoughts for my book lovers or readers. My most preferred articles are usually about services and business, finance; however, I have written various topics in my articles. I do not have a specific genre. I get very creative when I have to express myself, I often sing, write, or draw to portray my feelings. When it comes to my free time or you can say ‘ME-TIME’, I love to play with my cat, sleep an extra hour or play my favorite video game