Unless a site is well-designed, its potential will remain to be developed. Competition is fierce, and businesses tend to underestimate the importance of a decent site with an intuitive design. This fact leads many websites to fail. The owner has no choice but to reinvest in website design and development in the future to salvage any resources.
Here are the five most common reasons websites fail and what you can do to avoid making mistakes when you develop and design one.
1. Slow speed
When we talk about the speed of a website, we mean how fast it loads in response to a request. Many sites fail because their pages are too slow to load. A slow site will deter your business prospects regardless of your product, service, or niche. Prospective customers will simply navigate away from it. Few people have the patience to wait more than two seconds for a site or page to load.
They have certain goals when they visit your site, usually to do research on a given service or product or to find something at a more affordable price.
Companies that prioritize page speed enjoy a series of benefits, including longer sessions and increased conversions. This means people spend more time on the website.
Solution
You can solve the speed issue in many ways. These include:
Choosing a web hosting plan that fulfills your business’ specific requirements is the simplest way to improve the site’s loading speed. Reliable hosting for a website guarantees it’s up and accessible 24/7.
2. Ignoring SEO
To marketers, the significance of SEO is evident, and they focus on SEO compliance. When you optimize your website for search engines, it’s easier for them to find, grasp, and index the content.
This will help you rank higher in online searches, and potential customers will find your site more quickly as well.
Solution
Designing an SEO strategy that works is complex and ongoing and centers on quality. It involves in-depth linking strategies, focused social media approaches, careful keyword research, and more. You can ensure SEO compliance in one or more of the following ways:
3. Your site is not compatible with mobile
According to recent statistics, just over 62% of all web traffic in the world comes from mobile users today. You’re losing more than half of potential visitors and buyers if you fail to optimize your website for mobile users. Poor website navigation or slow loading speed on mobile devices will lead your business to lose a high number of potential leads.
Solution
Implementing responsive site design is the most effective way to make sure your site is fully optimized for mobile. A responsive site will recognize the device it’s being viewed on and adapt its layout to it.
4. Bad design
Web design is a crucial digital marketing component. A website selling products can be an extension of one’s physical store, so it’s not just the first point of contact between your company and your clients.
Providing seamless interaction is critical when it comes to solid web design. Visitors to your site should be able to move from one page to another unobstructed. The experience needs to be user-friendly rather than making the user think about what to click on next.
The following web design components can lead to a frustrating user experience and poor usability:
Solution
You can stop your site from failing and improve its design in the following ways:
5. No proper call-to-action
A website without a proper call-to-action or CTA button is not helpful to you or your visitors. Without a clear CTA, your business website can’t generate enough sales or leads.
The best-designed websites place these buttons in visible areas to compel users to take some kind of action, whether it’s buying a product, filling out a contact form, or downloading marketing materials.
Solution
You must first establish what you want visitors to your site to do once there and add the CTA to every single page. Keep it clear and precise to promote conversion.
Read More – 4 Tips for Website Design Creating a Great User Experience (UX)