The marketing industry has greatly been transformed by technology. In the past, businesses mainly relied on traditional ways of advertising such as print and electronic media. It was also difficult for businesses to interact with their customers because of poor channels of communication. But things have really changed with the emergence of SMS API.
What is an SMS API?
An SMS API can be described as a platform or software that allows a code to transmit short text messages through an SMS gateway.
In most cases texting API is used to bridge the gap between the world wide web and telecommunication carrier networks.
In other words, SMS APIs are often used to permit web applications to quickly and easily send and receive text messages.
Here are the 5 most common SMS API Mistakes
- An improper call to action (CTA)
A call to action (CTA) is the core or soul of any SMS marketing strategy. The purpose of sending text messages to customers is to convince them to take a particular action. It could be to convince them to subscribe to your weekly newsletter, purchase a product or enroll in a training program.
As such, it is important to ensure that you include a well-crafted call to action that will bear results. This should be done in such a way that customers won’t realize your intention. The message should be brief and to the point. It should not be wordy or too promotional.
2. Sending messages at the wrong time
This is another common mistake made by businesses and marketing professionals. It is important to understand the best time to send messages to customers. Otherwise, your SMS marketing strategy may become counterproductive.
Short messages are not similar to emails, where they can sit in a customer’s inbox for hours or days before being read. What does this mean? It means that you should send your messages at the right time, for them to be effective.
3. Sending too many messages
Some marketers or business owners believe that the more messages they send to their customers, the greater the results. This is not always the case.
Sending messages to your customers every day can in fact be irritating. Customers may feel that you are taking advantage of their trust to spam them and can even decide to block your number or unsubscribe from your email list.
4. Not getting permission
This is also another common mistake that marketers make. How would you feel if you received a promotional email or text message from a company that you know nothing about? That’s exactly the same feeling that customers get when you send them messages without their prior permission.
5. Creating generic campaigns
It is always tempting to create a uniform messaging campaign and send the messages to all your customers. This is a big mistake because customers have different needs. Sending them similar promotional messages may not be very effective.
In general, texting API can be a great way to promote your business. All you have to do is find the best way to implement the strategy and avoid the common mistakes commonly made.
Read More Related Post