Instagram passed the 1 billion mark for users last year. This serves to prove how much people love images, especially beautiful, well-edited ones.
A boring website with unattractive images sends people scuttling for the back-arrow in a flash. So, if you want your website to be a little less like your high school lectures, and a little more like Instagram, you need to upgrade your images.
Here’s a concise guide to editing website images for maximum effect.
Great Images are a Good Start
You need a good starting point if you want your images to have a powerful effect on your website visitors. If you can’t afford to hire a professional photographer, there are several very good sources of stock photography online.
Some of the best ones are:
- Life of Pix
Getting the best images from these websites isn’t an exact science. So, if you can’t find what you want immediately, keep experimenting with different keywords until you find something appropriate.
Embrace White Space
White space gives your web pages a clean, streamlined look. It also helps focus your website visitor’s attention on your products or services. Apple uses white space very effectively when marketing its products.
Learning how to make a background transparent on an image means you can extract part of a stock image and use it as an element surrounded by white space. You can also use this tactic for photographs of your products to create an elegant, upmarket vibe.
Editing Website Images With the Rule of Thirds
The rule of thirds is a well-established photographic tactic that places the key elements of a photo at strategic points. If you imagine your image divided up into nine blocks, these strategic points are where the lines intersect.
This strategy helps give your photos a better balance and a more professional look. It’s easy to move images around or crop them according to these guidelines. You can use a simple editing program like Windows Photos, or a more advanced one like Photoshop.
Cropping your photos can also help highlight important features in the image.
Consistency Is Key
Try to remain consistent when it comes to the type of images you use on your website. If you’re going to focus on nature photos, then stick to that theme.
It’s wise to use photos with similar colors on your website, too. Too many brightly colored images with clashing colors are off-putting to website users.
You can use filters, like the ones on Instagram, to create a similar mood or effect in all your photos. Using the same filter on all your photos creates cohesiveness on your site.
Editing website images might take a little time to master, but you’ll soon see positive results from your efforts. Good images drive engagement and sales, so keep practicing until you’re satisfied with the results.
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